Bachelor of Arts in Applied Arts & Media

The Bachelor of Arts in Applied Arts & Media degree at AUSB is ideal for people with technical skills in art, design, and media fields such as makeup design, video editing and post-production, or set design who want to more fully understand the context and business side of their industry. The major focuses on preparing students to use arts in today’s media-rich

In this program, you’ll view art from a historical and cultural perspective while exploring how the use of art and media has evolved into a platform central to effective marketing and communication. You’ll gain crucial skills and problem-solving strategies specific to the arts and media fields that will make you a more effective professional.

The average time to complete an Applied Studies degree is 1-2 years, depending on number of credits transferred into Antioch University Santa Barbara.

Learning Outcomes

  • Analyze arts and media as sites of representation across historical eras and cultural contexts
  • Create art and media works that reflect their critical analytical abilities
  • Articulate the way professionals’ use of art and media has evolved and impacts marketing and communications

Degree Requirements

Students need 180‐200 quarter units to graduate from Antioch University Santa Barbara’s Bachelor of Arts Program. This program accepts a maximum of 135 quarter units in transfer. You will need to meet the learning goals and complete the curriculum specific to your major, as well as certain undergraduate degree requirements. Applied Studies degree requirements include the following (earned through AUSB enrollment and/or transfer):

Major Core Coursework (choose 4 courses=12 quarter credits)

COM 3250 World Media COM 3230 Social Media
MKT 3020 Web Analytics COM 3220 Documentary Filmmaking
MKT 3010 Integrated Marketing Communication MKT 3050 Strategic Marketing
MGT 3220 Leadership and Project Management COM 3320 The Odyssey: Digital Magazine Publications


Professional Core Courses (4 courses=12 quarter credits)

COM 3550 Intercultural Communications  WRT 3210  Professional Writing
MGT 3230 Managing in a Global Environment  POL 3920 Engaged Citizenship


Applied Learning/Prior Experiential Learning (9 total quarter credits)

Capstone (3 quarter credits)  Experiential Learning/Internship (6 quarter credits)  


21 Technical or Professional course quarter credits approved by Antioch Advisor

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